I have actually worked in the SEO field for a while. While some things in the digital marketing market modification quickly (Google algorithms, consumer expectations, digital technology), one thing sure has n'twhen I tell an entrepreneur (or a friend, or a member of the family) that I work in SEO, I get the very same 2 concerns I've been getting because I started my profession: and Viewing as SEO is such a requirement for any sort of digital marketing success, I want to set the record straight regarding what, precisely, an SEO companyor a minimum of one like Blue Coronaactually does.
Initially, let's clarify what SEO even is. SEO means search engine optimization, which is the process of increasing a web page's search rankings in order to increase online presence. Now, I say a "legit" SEO firm since in the online world there are 2 basic kinds of SEO: black-hat SEO and white-hat SEO.
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Black-hat SEO includes shady methods that can get you to the top, however not for longand these techniques are normally damaging to your long-lasting existence (more on that later). What goes into white-hat SEO? Well, there are more than 200 elements that enter into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are: How do we influence all these elements? Tactically.
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A great SEO business (like ours, for instance) should usually include the following in their SEO contract: Website structure analysis Website material analysis, consisting of conversion rate analysis Off-page online analysis Optimization of website code and structure Optimization of onsite material Optimization of off-page aspects While Google and the other significant search engines (who do not really should have reference, though I know Bing is trying truly tough) tension that they desire you to create your sites for users instead of online search engine, let's face it it requires to be structured correctly for the engines to check out if you ever want to get those users.
You need a safe site even if you don't take credit card payments online because Google provides protected sites choice in the search results page. We look for existing analytics tracking, and if there is none, we install it so we can much better track where your leads and sales are coming from.